ABOUT US

- BOARD OF DIRECTORS

Ermina Yuliarti

Ermina Yuliarti

President MSPA-Asia Pacific,
Market Research Indonesia (MRI), - Indonesia.
Jim Chong

Jim Chong

Vice President & Director Finance MSPA-Asia Pacific,
Cardas Research & Consulting Sdn Bhd - Malaysia.

Jim Chong , Founder and CEO of Cardas Research & Consulting Group.   Read more

M Saidul Haq

M Saidul Haq

Immediate Past President & Director MSPA-Asia Pacific,
SRG Bangladesh (SRGB) - Bangladesh.

Mr M Saidul Haq is a certified management consultant (CMC) from Australia and a well-recognized research and consulting professional globally.  Read more

Aftab Anwar

Aftab Anwar

Director Professional Development, Founder MSPA-Asia Pacific,
Startex Marketing Services - Pakistan.

Aftab Anwar founded the Asia Pacific chapter in 2004 and has since been actively involved in the growth of this chapter... Read more

Bruce Xing

Bruce Xing

Director Conference MSPA-Asia Pacific,
Force Research China - China

Bruce Xing Hongyu is the Managing Director of Force Research. He is innovative and acts as a point of advice and leadership of Force Research. He has always been an integral part business and its subsequent growth.   Read more

Mazen Sakran

Mazen Sakran

Director Marketing MSPA-Asia Pacific,
Customex - UAE

Mazen is the founder and CEO of Customex.  He has over 15 years of experience working in the customer experience field with major focus on mystery shopping.   Mazen actually started his career working on the other side, as a client, for some of the largest multinational companies in the Middle East, most notably General Motors for almost 7 years. Mazen was involved in planning, training and customer experience during his tenure at GM.   Read more

Aviraj Puri

Aviraj Puri

Director MSPA-Asia Pacific,
Shaw Hotels & Consultancy Pvt Ltd, India - INDIA

Aviraj Puri is a Quality & Business Excellence expert and experienced trainer with 7+ years of diversified experience in managing and leading major initiatives in the field of quality management, business excellence, performance management, transformation projects and service improvement in various industries. Leader of multiple projects under different business disciplines in alignment with regional and global best practices.         Read more

Ermina Yuliarti

Ermina Yuliarti

President MSPA-Asia Pacific,
Market Research Indonesia (MRI), - Indonesia.
Jim Chong

Jim Chong

Vice President & Director Finance MSPA-Asia Pacific,
Cardas Research & Consulting Sdn Bhd - Malaysia.

Jim's  involvement in Mystery Shopping started in 2005 and joined MSPA in 2007.  Jim was invited to the MSPA-AP board in 2009 and has been actively involved in promoting Mystery Shopping and best practice in the Southeast Asia countries.  He is also an active member of ESOMAR, a founding member of Marketing Research Society of Malaysia, and an Industry Advisor for the Faculty of Science in Statistical Computing and Operation Research - University Tunku Abdul Rahman in Malaysia.

Jim began his career in market research with a regional market research agency in Malaysia.  Prior to establishing Cardas Research in 2001, Jim was working with an international manufacturing and retail company in charge of market research, corporate planning, and retail planning and development for the Malaysia and Singapore market.

M Saidul Haq

M Saidul Haq

Immediate Past President & Director MSPA-Asia Pacific,
SRG Bangladesh (SRGB) - Bangladesh.

Mr Haq advises senior management on corporate strategy and planning; investment feasibility studies; regional economic development; market assessment; organizational reviews; project planning and implementation; and assists at board level with facilitation, pricing and negotiation. He conducted hundreds of research and studies on various business, social and development issues during last about 30 years for various international organizations, including UN organizations, World Bank group, Asian Development Bank (ADB), European Union (EU), USAID, DFID and many international NGOs and multi-national business enterprises in Bangladesh and other countries of the World. Mr Haq is the founder and President/CEO of SRG Bangladesh Limited (SRGB), a leading multi-sector and full service research and management consulting firm of Bangladesh.

Mr Haq is actively involved with many professional, business and socio-cultural organizations and societies of Bangladesh and abroad. Presently, Mr Haq is the Chairman of the Global Advisory Board of Mystery Shopping Providers Association (MSPA) and President of MSPA Asia-Pacific. He is also a Council Member of the Asian Network for Public Opinion Research (ANPOR) and a Trustee of the International Council of Management Consulting Institutes (ICMCI). Mr Haq is the Founder of the Institute of Management Consultants Bangladesh (IMCB).

Mr Haq also is the Founder/Secretary General of Nurjahan-Salam Foundation (a charitable organization providing support to the rural Poor for self-sustaining and income generating activities) and Founder & Chairman, Solmaid Community School Foundation, Dhaka (a charitable organization providing support to the street children for primary education for self-sustaining and income generating activities).

Aftab Anwar

Aftab Anwar

Director Professional Development, Founder MSPA-Asia Pacific,
Startex Marketing Services - Pakistan.

Aftab has more than 15 years of Mystery Shopping experience in the Asian Region, his contribution to the industry is well recognized. 

He is also a member of the MSPA Global Advisory Board and the only Member who has served on European, Asia Pacific and Global Boards of MSPA. Presently he is the Director of Professional Development of MSPA-AP.

Aftab has successfully conducted a number of workshops in China, Malaysia, India and Australia in the recent past.

Bruce Xing

Bruce Xing

Director Conference MSPA-Asia Pacific,
Force Research China - China

He started his career in Mystery Shopping Company since 2009. After years of involvement, he has developed extensive experience of project management, solving complex problems, establishing team structure.

His personal philosophy has always been to nip problems in the bud, this is because I fully understand the way small, localized issues can quickly manifest into global, board-level issues. He is highly enthusiastic and ambitious as working for MSPA-AP that shares the same idea of making mystery shopping more standardized and sustain in the long run

 

Mazen Sakran

Mazen Sakran

Director Marketing MSPA-Asia Pacific,
Customex - UAE

His passion towards coaching front liners and assisting Business owners in finding out insights about their employees’ performance has driven him to establish his own Customer Experience Consultancy firm in 2010. His experience from both sides has given him a great overview of Customer Care as a whole, allowing him to benefit his clients with unbiased and actionable data others could have difficulty providing.

 

He is a huge advocate of businesses providing the ultimate customer experience and first class staff performance. His enthusiasm and expertise assisting organizations to reach their goals has been very much appreciated by many in the Middle East. Being from the area and residing in Dubai has been an undeniable advantage in steering companies towards their aims. Mazen understands and easily conveys the culture to all expatriate clients that look to improve their customer experience in the region.

 

 

 

Aviraj Puri

Aviraj Puri

Director MSPA-Asia Pacific,
Shaw Hotels & Consultancy Pvt Ltd, India - INDIA

Results driven with progressive experience in coordinating operational programs in support of organizational strategic objectives; proficient in managing overall functional areas. Persuasive communicator and relationship builder, leads by example and establishes a professional work environment based on respect and handled a wide range of functions using a combination of creative, organizational, and writing skills. Strong believer of Work Life Balance and Time Management to accomplish assigned tasks in stipulated time