Aftab has more than 20 years of Mystery Shopping experience in the Asian Region, his contribution to the industry is well recognized. 

He is also a member of the MSPA Global  Board and the only Member who has served on European, Asia Pacific and Global Boards of MSPA. He is the guiding force for the Professional Development Committee of MSPA-AP.

Aftab has successfully conducted a number of workshops in China, Malaysia, India ,Australia, Indonesia , Lebanon,and Mongolia in the recent past.

Along with Shaw Hotels, Zaheer is actively involved in Sales & Marketing of ShawMan Software Pvt Ltd. one of India’s leading Hospitality Software Companies and Bonasera Hotels Pvt Ltd. (Resort) which are family owned businesses.

Apart from work, playing basketball is a passion. Have represented the state of Maharashtra, India at the National Level. He still continue to play at competitive club level and play for the best club in Mumbai.

Zolzaya is a Co-founder and chief operating officer of Erdmiin Argamj LLC, the first Mongolian mystery shopping professional company. Besides studying business administration in Vienna, Austria, she also has experienced joy in the service industry, which led her curiosity to mystery shopping. As a Board Member, she wants to contribute to the development of the mystery shopping industry in the long run. 

Jim's  involvement in Mystery Shopping started in 2005 and joined MSPA in 2007.  Jim was invited to the MSPA-AP board in 2009 and has been actively involved in promoting Mystery Shopping and best practice in the Southeast Asia countries.  He is also an active member of ESOMAR, a founding member of Marketing Research Society of Malaysia, and an Industry Advisor for the Faculty of Science in Statistical Computing and Operation Research - University Tunku Abdul Rahman in Malaysia.

Jim began his career in market research with a regional market research agency in Malaysia.  Prior to establishing Cardas Research in 2001, Jim was working with an international manufacturing and retail company in charge of market research, corporate planning, and retail planning and development for the Malaysia and Singapore market.

With over 25 years of market research expertise, data analysis and consultancy, Selim Saad is the Regional Director for the  Levant and North Africa at REACH (Research and Consulting House). 

He has managed and directed research operations in more than 20 countries in the Middle East and North Africa dealing with local and multinational firms.

He is a specialist in MS, consumer behaviour and attitude, brand equity, opinion polling and socio political surveys. He is also a trainer and mentor for CSR programs and social entrepreneurship

He is  Director of the Japan Hospitality Movement Association, Representative secretary of the Omotenashi Standards Certification Organization , Trade and Industry Joint researcher with AIST a national research institute. Yukhide has participated in the launch of the mystery shopping research business in 2000 and has been engaged in research and consulting for the service industry in Japan for about 20 years. - Currently the general manager of the mystery shopping research department. - Joined MSPA in 2018 with the opportunity to expand overseas and currently receives more than 10,000 overseas survey requests and conducts 200,000 domestic surveys annually. 

Mr. M Saidul Haq is a certified management consultant (CMC) from Australia and undertook hundreds of research and studies on various business, social and development issues during last over 35 years in Bangladesh and other countries of the region including Bhutan, India, Nepal, Sri Lanka, Maldives, Pakistan, Afghanistan and Myanmar. 

Mr. Haq advises senior management on corporate strategy and planning; investment feasibility studies; regional economic development; market assessment; organizational reviews; project planning and implementation; and assists at board level with facilitation, pricing and negotiation. A graduate in business administration (MBA) from Dhaka University of Bangladesh, Mr. Haq is the founder and President/CEO of SRG Bangladesh Limited (SRGB), a leading multi-sector and full-service research and management consulting firm of Bangladesh.

A Fellow (FIMC) of the Institute of Management Consultants Bangladesh (IMCB), Mr. Haq also is a Fellow (FCIM) of The Chartered Institute of Marketing (CIM) of UK, the top marketing professionals’ organization of the world.

Mr. Haq is actively involved with many professional, business, socio-cultural organizations and societies of Bangladesh and abroad. He is the former Chairman of the Global Advisory Council/Board of the Mystery Shopping Professionals Association (MSPA) and past President of MSPA Asia-Pacific. He was a Trustee of the International Council of Management Consulting Institutes (ICMCI) and Founder/past President of the Institute of Management Consultants Bangladesh (IMCB). Mr. Haq is the National Representative of WAPOR (World Association of Public Opinion Research) and a Founding Council Member of WAPOR Asia.

Mr. Haq is the Founding Chairman of Solmaid Community School Foundation, a charitable organization providing support to the street children for primary education and skill development. He is also the Founding Secretary General of Nurjahan-Salam Foundation, a charitable organization providing support to the rural Poor for self-sustaining and income generating activities.

Thuong brings 15 years of expertise in customer experience and leadership management., Previously sheheld the position of Deputy of Communication at the Human Resources Association, affiliated with the Asia Pacific Federation of Human Resource Management. She is also a member of the Director Board at XMGlobal, a U.S.-based CX professional network. With a Master’s degree in Customer Experience Management from Michigan State University, Thuong is  dedicated to advancing excellence in customer experience and professional development.