MSPA-AP 18th Annual Conference 2023

MSPA-AP 18th Annual Conference 2023

MSPA ASIA PACIFIC 18th Annual Conference 2023

DATE – 3rd – 5th November 2023.


We are going to GOA!!!  

The Mystery Shopping Professionals Association - Asia Pacific 18th Annual Conference will take place in Goa, India- from 3rd-5th November 2023.

The theme we have chosen for this year's conference is "Evolving Role of Mystery Shopping in a Data-Driven World." In today's dynamic landscape, the significance of data-driven insights cannot be overstated.

This theme is poised to captivate and engage all mystery shopping enthusiasts as we delve into the evolving strategies and techniques that drive our industry forward.

Stay connected to our social channels and follow us for more information on the theme, speaker, program, etc.

Please connect with Anu Mehta at mspa-ap@mysteryshop.org



 for more information.



TOPIC - "Demystifying Mystery Shopping Avatars: Exponential Models for Future Mirroring."

Get ready to delve into the cutting-edge world of mystery shopping and explore the limitless potential of avatars in shaping the future of this industry.

About Professor Satish Jayaram - a trailblazer in the world of hospitality education, a visionary researcher, and an award-winning educator with over three decades of experience.

2. SPEAKER - Pravin Shekhar - Chairman & CEO of Krea, India

TOPIC: How is CX becoming important, and how is mystery shopping helping achieve that insight? The role of technology in Mystery Shopping, some key trends, etc

3. SPEAKER - Chandan Mukherji - Director & Senior Vice President, Strategy, Marketing & Communication Nestle India

TOPIC: – Embracing Technology, Digitalisation and AI

Chandan will share the client's perspective.

4. SPEAKER – 4 –Dr Angshuman Ghosh - Founder & CEO at Menrva Technologies

TOPIC – “How AI is transforming retail and eCommerce?”

Dr. AngShuMan Ghosh, a distinguished speaker at the upcoming MSPA AP Annual Conference in Goa from November 3rd to 5th, where he will enlighten us on the transformative power of AI in the retail and e-commerce landscape.

A seasoned leader in Data Science, AI, and Business, with over 15 years of leadership experience at Fortune 100 companies like Disney, Sony, Target, Grab, and Wipro.

Don't miss the opportunity to gain valuable insights into the AI-driven future of retail and e-commerce from this exceptional speaker at the MSPA AP Annual Conference. See you in Goa!

5. Debate session 

TOPIC: Classical vs. Digital Mystery shopping – what to carry forward and what to leave behind? How digital mystery shopping addresses the challenges faced in classical mystery shopping.

6. Group Discussion

TOPIC: “Is AI a threat, a challenge or a complement to our business – How’s and Whys”

7. Panel Discussion

TOPIC: Who is the new competition in Mystery shopping? Who’s moved my cheese?

More speakers to be confirmed soon...

MSPA AP 18th Annual Conference - Program at a Glance ( this is subject to change)

Highlights of the Event:

  • Keynote speeches by industry experts
  • Interactive panel discussions
  • Case study presentations
  • Discussions on emerging technologies and methodologies
  • Networking opportunities with peers and leaders
  • Exquisite gala dinner and entertainment and much more…………………

We encourage you to secure your place at the conference at the earliest.

Early bird registration is available until September 30th, 2023. Simply complete the registration form and send it to mspa-ap@mysteryshop.org

To register click here

The MSPA AP 18th Annual Conference will be held at the Novotel Goa Candolim, Goa India.

We have special rates for the delegates - to secure your rooms please click here  or email Anu Mehta mspa-ap@mysteryshop.org and she will get the confirmations - please remember November is a very busy season in Goa and rooms are filling up fast.


  • 5 minute drive to Candolim Beach. Close to Baga, Calangute & Sinquerim Beach
  • Centrally located to most popular tourist attractions and North Goa's sizzling nightlife.
  • Explore Goa with local experiences on offer like trips to local bakery or local market & more
  • Explore Goa's famous night life @ Club Cabana, LPK, Tito's and Curlies



Goa has two International Airports and is well connected to most cities of India.

Book your flights as November is high season!!

An Excellent Opportunity to Promote your Services - MSPA Asia Pacific 18th Annual Conference 2023

The MSPA Asia Pacific Conference Committee invites you to be an esteemed sponsor for the “MSPA Asia-Pacific 18th Annual Conference” to be held in Goa, India on November 3rd – 5th 2023 at the Novotel Goa Candolim.

The theme of the conference is ‘Evolving Mystery Shopping in a Data-Driven World’ -  The conference is an excellent platform to showcase your products and services… we have several sponsorship opportunities to suit all. Our Conference will give you exposure and will allow you to rank your company among the top-of-mind suppliers for the needs and requirements of our members. This will be an excellent opportunity to network directly with the leading names in the mystery shopping industry, local members, and trade Associations.

Click here to receive the Sponsorship Form