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Title: From Supplier to Adviser — a conversation with Guy Parsonage

Guy Parsonage, Global Head of Growth, HelpBnk. Former PwC Partner, led Experience Consulting in Hong Kong and the Middle East.  

About Guy Parsonage: Guy Parsonage is a global leader in experience design, customer growth, and business transformation. As Chief Growth Officer at HelpBnk—the community-led platform empowering entrepreneurs to learn, connect, and scale—Guy sits at the intersection of customer experience, innovation, and business strategy. Drawing on decades of agency and corporate leadership driving digital innovation and customer-centric strategies.

In conversation with: Keira Mackenzie-Smith (Learning Curve, Hong Kong) and Nabil Rizkallah ( GWR, UAE)

Topic: How mystery shopping and CX firms grow — what to invest in first, how to move from being a supplier to being an adviser, what AI actually changes, and how buyers in Asia and the Gulf are behaving now.