MSPA-AP 20th Annual Conference 2025
We are delighted to invite you to experience innovation, inspiration, and unforgettable moments at the MSPA Asia Pacific 20th Annual Conference — and this year, we’re celebrating in one of the world’s most dynamic cities: Tokyo, Japan.
As we commemorate two decades of industry leadership, we welcome you to a conference that promises to be unlike any other. You can look forward to:
✅ Thought-provoking keynotes by global experts
✅ Interactive sessions and hands-on workshops
✅ Cutting-edge insights into the future of mystery shopping
✅ Networking with industry leaders and peers from across the Asia Pacific
✅ A very special 20th anniversary celebration
“Celebrating 20 Years with the Brightest Minds in the Industry!”
“The Stage Is Set. The Experts Are Here. The Countdown to Tokyo Begins!”
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KEY NOTE SPEAKER : TAPAN VAIDYA, Group Chief Executive Officer, PJP Investments Group. LLC
TOPIC : From Observation to Action: How Mystery Shopping Can Trigger Strategic Transformation
Why Mystery Shopping should not just be a tool for checking compliance - it ought to be a catalyst to bring in a sea-change to existing practices - fair or otherwise - to ultimately benefit all stakeholders of the overall ecosystem of the organization.
SPEAKER : PROFESSOR TAKESHI TAKENKA- Deputy Director of RIHSA, National Institute of AIST. Professor at Kyoto Univ. and Hitotsubashi University – Japan
TOPIC: Value transformation in excellent services through the mutual interaction between customer and employee experiences:
Findings from mystery shopping and employee engagement surveys.
SPEAKER: Yoshihiro Miura President & CEO, Logical support Co. Ltd – Japan
TOPIC: ‘The Ever-Evolving Convenience Store’.
STRATEGIC INNOVATION HACKATHON: The Insight Hack – Reinventing Mystery Shopping
Facilitator: LUCAS PENG – CEO & Flounder - Peak Hospitality Solutions Pte Ltd , Singapore
Goal:
Reimagine the future of mystery shopping by tackling key challenges and co-creating innovative, high-value services beyond compliance reporting.
Round Table Discussion:
Hosted by AFTAB ANWAR FOUNDER MSPA ASIA PACIFIC & CEO Startex Marketing Services - Pakistan.
TOPIC - "Evolution of Mystery Shopping".
Technical session Hosted by ZAHEER GHANI, Director – Shaw Hotels & Consultancy Services Pvt Ltd.
TOPIC : Inside the Insight Lab – Technology Providers Shaping the Future.
Join Tomohiro Tsuzuki, AJIS Research and Shibuya Yukhide MS&Consulting Co Ltd Japan in conversation with Zolzaya Baatarkhuu as they share insights on the growth and innovation of Mystery Shopping Research (MSR) in Japan.
TOPIC : How MSR is Evolving in Japan
Panel Discussion:“From Recruitment to Retention: Future-Proofing Shopper Networks”
Professional Development committee Members Keira from Learning Curve, Hong Kong, and Nabil Rizkallah from GWR Consulting UAE. will lead the panel to bring out valuable insights on this critical question, diving into challenges and solutions that matter to every Mystery Shopping Provider.
SPEAKER : JILL SPENCER, Director of Business Intelligence ProInsight UK
TOPIC : “Unlocking the power of mystery shopping”.
MSPA AP 20th Annual Conference 2025 held from November 5th - 7th November 2025
📅 Dates: 5–7 November 2025
📍 Venue: Villa Fontaine Grand Tokyo Ariake
🎯 Theme: Insight Lab: Where Mystery Shopping Sparks Innovation
MSPA AP 20th Annual Conference in Tokyo, will commence with a Welcome Reception on Wednesday 5th November and conclude on Friday 7th November 2025.
- 5th November 2025 - Welcome Reception
- 6th November 2025 - Conference Day 1 - 9.30 am - 4.30 pm
- 6th November 2025 - Gala dinner - 5.30 pm - 9 pm
- 7th November 2025 - Conference Day 2 - 1o am - 1 pm
🎉 Special Registration Offers
To commemorate this landmark occasion, we are offering the following exclusive discounts:
20th Anniversary Offer
Enjoy a special Rate of US$360 - 20% off the standard rate.
Offer valid for registrations and payments completed between 1st August and 20th August 2025.
Early Bird Rate
Secure a discounted rate of US$400 by registering and completing your payment between 21st August and 15th September 2025.
CLICK HERE TO REGISTER NOW - We encourage you to register early to take advantage of these limited-time offers.
Our official conference hotel is the Villa Fontaine Grand Tokyo Ariake.
A special delegate rate has been arranged exclusively for MSPA Asia Pacific attendees.
To reserve your room, please complete the reservation form and send it to Anu Mehta at mspa-ap@mysteryshop.org
Travel to Japan from Across the World :
Japan is a top global travel destination, welcoming millions of visitors each year with its unique blend of tradition, innovation, and natural beauty.
Major international airports like Tokyo’s Haneda and Narita, , offer direct flights from cities across Asia, Europe, North America, Oceania, and the Middle East.
Japan’s efficient transportation network, including high-speed Shinkansen trains, makes it easy to explore from bustling cities like Tokyo and Kyoto to scenic regions like Hokkaido and Okinawa. Travelers are drawn to Japan for its cultural heritage, cuisine, advanced infrastructure, safety, and hospitality.
Visa requirements vary by nationality, but many countries enjoy visa-free access for short stays.
MSPA AP 20th Annual Conference in Tokyo, will commence with a Welcome Reception on Wednesday 5th November and conclude on Friday 7th November 2025.
THANK YOU TO OUR SPONSORS:
This is your opportunity to come forward and network with others in the region and to play your part in raising the awareness and profile of the industry and the MSPA.
To take full advantage of this conference, we are offering sponsorship opportunities for companies to gain maximum mileage amongst the best mystery shopping providers in the Asia Pacific region.
CLICK HERE to view “Sponsorship Opportunities”
Please send the completed form to “ANU MEHTA” at mspa-ap@mysteryshop.org