MSPA MEMBERSHIP RENEWAL 2026

March 31, 2026

Thank you to all members who have renewed their MSPA membership. Your trust and support are truly appreciated.   Read more

MSPA- AP New Members 2026

January 01, 2026

We welcome the following new members to MSPA Asia Pacific in 2026: 1. MARKET RESONANCE PRIVATE LIMITED. - INDIA 2. MINISTRY OF INTERIOR - HAPPINESS GENERAL DIRECTORATE - ABU HABI, UAE 3. MS & CONSULTING Co. LTD - THAILAND 4.. INCOGNITO CORPORATE SERVICES PROVIDER LLC - DUBAI - UAE   Read more

MSPA AP Newsletter INSIGHT 360

December 31, 2025

Read the December 2025 issue of the MSPA AP Quarterly E-Newsletter- now available on the website.       Read more

MSPA AP Member Recognition Program 2026

November 06, 2025

‘MSPA AP Recognition Program’, designed to celebrate and honor the outstanding contributions and achievements of our valued members. This initiative aims to recognize those who have demonstrated Commitment and contributed towards the growth of the Association. Read more

MSPA Asia Pacific BOARD 2025 - 2026

January 01, 2025

We are pleased to introduce the new MSPA Asia Pacific Board elected for the term 2025-2026. The MSPA AP Board of Directors for 2025-2026 are as follows:   Read more

Embracing AI: A Journey Through the Evolution of Technology

June 30, 2024

We are thrilled to share insights from our CEO, Nabil Rizkallah, who recently presented at the MSPA EA Conference in Cyprus. Dive into this segment to explore the transformative power of AI and how it is shaping the future of our industry. Read more

Emerging Trends in Retail Technology, Mystery Shopping, and Market Research

June 17, 2024

Here’s a look at the latest developments and their potential impact on businesses in the mystery shopping industry. Read more

What AI-powered tools for mystery shopping should we be expecting from our platform providers?

February 29, 2024

by Keira Mackenzie-Smith, Learning Curve. As mystery shopping providers in this brave new world of AI, we should be looking to tools to streamline and enhance the data collection and analysis process, making our lives more efficient and accurate. With clients accessing sophist... Read more