MSPA AP 21st Annual Conference 2026

MSPA Asia Pacific 21st Annual Conference ALMATY, Kazakhstan

MSPA Asia Pacific 21st Annual Conference – Now in Almaty, Kazakhstan

THEME -The theme for this year’s MSPA-AP Annual Conference: -From Insight to Foresight: Becoming Experienced Intelligence Partners in a Hyper-Personalised World.

From fieldwork to strategic CX partnerships.

DATES - 16-18 November 2026

Join us in Alamaty,o as we explore how data, technology, and creativity are transforming the mystery shopping industry — and how fresh insights can drive meaningful change.

🔍 As professionals who uncover truths hidden in plain sight, what better setting than Almaty—a city where tradition meets innovation, and every corner offers new opportunities for discovery?
🌆 Experience stunning mountain landscapes, delicious food, vibrant culture, and genuine Kazakh hospitality. From scenic cable cars and ski resorts to bustling markets and cosy cafés, Almaty is a city that inspires visitors to return again and again.

Here’s what awaits you:
✔️ Insightful sessions with customer experience leaders
✔️ Tools and strategies to elevate how we observe and report
✔️ Networking with top mystery shopping professionals from across the region
✔️  Explore one of Central Asia's most dynamic destinations and create unforgettable memories.
✈️ Pack your notebook, your curiosity, and maybe even your magnifying glass…

Stay tuned for more details on speakers, sessions, and registration!