MSPA AP 18th Annual Conference 2023 - GOA, India.

MSPA Asia Pacific 18th Annual Conference

Date - 3- 5 November 2023.

Venue - Goa, India

The MSPA AP 18th Annual Conference, hosted in Goa, India, at the Novotel Goa Candolim in November 2023, received high praise from attending delegates. With around 45 participants, the event offered a conducive environment for close interaction and networking, fostering the formation of new connections over the three days.

The conference centred around the theme, "Evolving Role of Mystery Shopping in a Data-driven World," reflecting the dynamic nature of the industry in response to the increasing influence of data.

The event also witnessed the introduction of several new initiatives, marking a progressive step forward for the AP conference. These innovations aimed to enhance the overall experience and value for participants, contributing to the continual evolution of the mystery shopping landscape in the Asia-Pacific region.

  1. A yoga session was organised by a trained Yoga teacher in the early morning.
  2. We invited an illusionist to the welcome reception – people were fascinated by his tricks and people enjoyed his presence as it added a new spark.
  3. We had 2 professional speakers and several interactive sessions.
  4. An AI Challenge was organised and members were given a chance to share their achievements in this regard – an award trophy was presented to the Winner.
  5. We had a professional photographer who captured some special moments of the conference.
  6. The conference was well structured and the conference team played an important role in making it successful.
  7. Social Media was used extensively in spreading the word about the conference.


The MSPA Asia Pacific conference team expresses gratitude to all delegates, speakers, and sponsors for their unwavering support and cooperation. The event featured numerous networking opportunities, real-time case studies, panel discussions, interactive seminars, and other engaging activities, ensuring a rich learning experience alongside moments of enjoyment.

A special acknowledgement goes to the MSPA AP Conference team - Huong Le, Kapel Malhotra, Nabil Rizkallah, Sandeep Arora, Sanjeev Shenoy, and Zaheer Ghani. Their dedicated efforts, time, and extensive networks were instrumental in orchestrating an outstanding show. The team, under the leadership of Director Conference Selim Saad, played a pivotal role in making the event a resounding success.



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Look out for further announcements about the coming events in 2024.