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Webinar Summary: 

This session offers a foundational overview of digital marketing approaches crucial for connecting with your current and future audience. From boomers to Gen Z, everyone's online, including you. Discover the significance of online presence, contemporary social media usage, and utilizing digital channels for lead generation and brand building. Delve into the diverse preferences and behaviours of different generations, highlighting the importance of online outreach.

Explore how digital marketing strategies can adapt based on the customer journey stage to effectively engage potential clients and shoppers.

Presenter: Anita Nestorova, an experienced entrepreneur committed to empowering businesses with operational excellence, marketing, and digital solutions. With a background in mystery shopping software and marketing, Anita founded Workaround in 2020 to aid companies in the mystery shopping industry with software tools and marketing optimization. Anita serves as a managing partner at CreateX, leveraging her diverse skill set and deep industry insights to offer comprehensive support to mystery shopping companies, spanning operational optimization to business intelligence and marketing strategies.

A Zoom link will be sent to your email upon registering.